Category Web Design

video games development

Want to be a better Games Marketer? Spend more time in the engine room

If you’re a professional marketer working in the industry you probably think you have a pretty good handle on video games marketing. You know your marketing touch points, what works, what doesn’t  Maybe you are super analytical and can follow the exact life-cycle of users from curious investigative prospect to full monetized core player. Maybe you work on […]

marketing with no money

Marketing Your Game With No Money – Part 3 Content Marketing

Content Marketing is getting a lot of internet hype of late within marketing circles, which is good and bad. Good in that people are trying to understand how it can benefit brands and companies  but bad in that the term is getting overused and pushed into the limelight as the savior of marketing. Hundreds of […]