Category virtual goods

The Chinese Games Market

I have just completed my in depth analysis on the Chinese Video Games Market and at the base of this article you will find the presentation on slideshare. It covers the current market and forecast, key demographics, cultural considerations and video games marketing needs for the country. The Chinese video games market in 2012 was […]

Localizing Payment Options and Reducing Friction for Video Games

Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]