Category in-game store

Ecommerce Priming

The Use of Priming for Video Game Ecommerce and Marketing

In an earlier article “Merchandising and discoverability for in game stores and virtual items” I discussed the need to borrow key concepts from traditional online retail when creating in game stores. The article covered the four main pillars of Easy to find, Easy to Evaluate, Easy to buy and Social which when implemented can help […]

Localizing Payment Options and Reducing Friction for Video Games

Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]