Category Business Development

Turkish Games Market

The Turkish Games Market

Turkey is a rapidly changing and exciting market for video games and much like Brazil undergoing extreme growth. With a population roughly the same size of Germany and a high proportion of that under the age of 25 the video games industry and particularly the free to play and mobile market is exploding. Estimates vary […]

4 Great Slideshares For Video Game Business Development Managers

Business development is a difficult discipline to categorize and as such it can be hard to find resources that can satisfactorily help people working in this field, especially in the video games industry. At any one time it can cover (though is not limited to) Marketing, Analytics, Legal, Strategy, Finance, Sales, Distribution, Payments, Partnerships and […]

Localizing Payment Options and Reducing Friction for Video Games

Imagine you have spent an hour carefully considering products in a store, weighing up the pro’s and cons and veritable merits of the various goods. You have come to a purchase decision, although you still have some doubts but head to the checkout anyway. At the checkout you are forced to sit down and fill […]

power law curve

Player Valuation for Marketing in Free to Play Games

Aggressive monetization and targeting of high value players is receiving more and more attention from game developers, especially in the mobile channel. This had led to a more analytical approach to game creation. Now before I discuss the industry standard metrics of CAC (Customer Acquisition Cost), ARPU (Average Revenue per User) and LTV (Lifetime Value), […]

Social Login

Why Your Next Marketing Hire Should Be An API

API’s or Application Programming Interfaces are fast becoming the new driving force of the internet. API’s are essentially a way for software to talk to each other without the need to be part of the same system. Think of an API as a doorway into a vault of information, that once you have access to […]

Strategic Partnerships

The Benefits and Pitfalls of Strategic Partnerships

Let me begin with a warning. There are few other ways to instantly destroy your credibility than partnering with the wrong companies or in the wrong way. Be careful how you approach this field of business. It’s very easy to get carried away with the enthusiasm for a partnership that seems on the surface to […]