Monthly Archives: October 2014

Ecommerce Priming

The Use of Priming for Video Game Ecommerce and Marketing

In an earlier article “Merchandising and discoverability for in game stores and virtual items” I discussed the need to borrow key concepts from traditional online retail when creating in game stores. The article covered the four main pillars of Easy to find, Easy to Evaluate, Easy to buy and Social which when implemented can help […]


Free – The Future of a Radical Price (Chris Anderson)

Below you will find a full slideshare version of Chris Anderson’s (former Editor in chief of Wired magazine) 2009 Book: Free – The Future of a Radical Price If you have never read the book or come across the concept before this makes for essential reading and goes a long way to explain some of […]