Search Engine Marketing in China

Below I have collated a selection of the most up to date slideshare presentation on search engine marketing (SEM) in China. China has a radically different search engine landscape with Google Yahoo and Bing combines accounting for less than 3% of the market. Baidu is the dominant player and has its own algorithms and guidelines for use. Likewise the Chinese search user interacts in different ways to those of their western counterparts and so market specific tactics and research are required for success in China.

China Search Engine Market Shares

 

 

Web analytics in China : from good to great web analytics (ChinaConnect Baidu Day 2013)

 

CIW Insights on China’s Top Search Terms in 2013

 

Setting up and account with Baidu with China Search International

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