Monthly Archives: March 2013

power law curve

Player Valuation for Marketing in Free to Play Games

Aggressive monetization and targeting of high value players is receiving more and more attention from game developers, especially in the mobile channel. This had led to a more analytical approach to game creation. Now before I discuss the industry standard metrics of CAC (Customer Acquisition Cost), ARPU (Average Revenue per User) and LTV (Lifetime Value), […]

Marketing with no Money

Marketing Your Game With No Money – PR (UPDATE)

A few weeks ago I posted my beginners guide to PR, which if you missed it you can find here: Marketing Your Game with No Money – PR Hopefully you found it useful and informative but one thing I believe is that you can always know more about Marketing and one of the best ways is to […]

Virtual Goods

Merchandising and Discoverability for In-Game Stores and Virtual Items

Free to play, social or other direct to consumer game types and publisher stores put the developer or publisher directly into a business to consumer position. This means you can have a complete relationship with your users and that includes financially. From a purely monetary perspective this can improve your profit margins per title by […]

Free to Play Slideshares

4 Great Slideshares on F2P, Mobile and Social Game Marketing and Monetization.

Best Practices for Maximizing Revenue in Free-to-Play Games Josh Burns from 6waves gives examples for maximizing revenue in Free-to-Play games. Originally presented at a game monetization event in May 2012. The presentation shares his learning’s from working on the Facebook games Kingdoms of Camelot and Ravenwood Faire. The title is best practice but it should […]

Social Login

Why Your Next Marketing Hire Should Be An API

API’s or Application Programming Interfaces are fast becoming the new driving force of the internet. API’s are essentially a way for software to talk to each other without the need to be part of the same system. Think of an API as a doorway into a vault of information, that once you have access to […]

Strategic Partnerships

The Benefits and Pitfalls of Strategic Partnerships

Let me begin with a warning. There are few other ways to instantly destroy your credibility than partnering with the wrong companies or in the wrong way. Be careful how you approach this field of business. It’s very easy to get carried away with the enthusiasm for a partnership that seems on the surface to […]